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Product Case Study

USSSA

Event Management Platform

Automated tournament scheduling for the world’s largest multi-sport athletic association — 8,000+ weekend tournaments a year, planned without the manual chaos.

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Product Case Study · Sports Event Management

Scheduling 8,000 tournaments without the chaos

USSSA — the world’s largest multi-sport athletic association — was scheduling its baseball tournaments by hand: slow, error-prone and full of conflicts. In 45 days I designed an event-management platform that turns manual scheduling into an automated, constraint-aware flow — from venues and teams to brackets and final scores.

The Challenge

Manual scheduling at national scale

Every tournament meant juggling team preferences, venue availability and travel logistics by hand. The result: wasted fields, schedule conflicts, and changes that never reached teams and fans in time.

The Solution

An engine that plays the fixtures for you

Organizers feed in constraints — teams, venues, travel — and the platform generates optimized, conflict-free schedules, pushes real-time updates to every stakeholder, and stays simple enough for non-technical volunteers.

RoleSenior UX Designer
ClientUSSSA · Viera, Florida
Duration45 Days
ToolsFigma
The league

The scale on the board

A volunteer, nonprofit sports governing body running competition across the US, Puerto Rico, US military bases and Canada.

● USSSA — season stats ●
3.7Mmembers
13sports governed
80Ksoftball teams / yr
8,000+weekend tournaments
6,600registered umpires
▶ at this scale, hand-built schedules meant thousands of fixtures a weekend planned in spreadsheets — and every one of them could collide ◀
The problem

Where matchdays broke down

Interviews and research with organizers, teams and fans kept flagging the same four fouls in the manual process.

Foul 01 · time

Manual scheduling ate the season

Building schedules by hand was slow and error-prone — organizers spent their energy on spreadsheets instead of the event.

Foul 02 · conflicts

No optimization, constant collisions

Without optimization, team schedules clashed and venues sat under-used — suboptimal use of every resource the league had.

Foul 03 · constraints

Preferences, venues, travel — all juggled by hand

Team preferences, venue availability and travel logistics all constrain each other — and a human can only hold so many in their head.

Foul 04 · communication

Changes never reached the field

When schedules shifted, teams and fans found out late — a communication gap that turned small changes into matchday dissatisfaction.

The referee’s call: the league needed an automated scheduling engine — one that absorbs the constraints, and keeps organizers in control of the game.

Who we designed for

The organizer’s card

AX ALEX · 32 Tournament Organizer
seasoned plannerdetail-obsessedruns the logistics
Season goals
  • An automated flow that streamlines the whole scheduling process.
  • Clear communication and flexible schedules that respect team preferences.
  • Up-to-date schedules that fans can actually plan around.
Pain points
  • Coordinating multiple teams, venues and schedules at once.
  • Last-minute changes — team availability, weather, schedule shifts.
  • Carrying the logistics of a national event with manual tools.
Success criteria

The winning conditions

What the platform had to deliver — each condition drawn straight from the research.

Locker-room board — winning conditionspinned before the first screen
W1

Conflict-free schedules, generatedThe engine takes team preferences, venue availability and travel — and returns an optimized fixture list.

beats Foul 01 & 02
W2

Changes reach everyone, instantlyReal-time updates and notifications for organizers, teams and fans — the moment anything shifts.

beats Foul 04
W3

Usable by volunteersNon-technical organizers run the whole flow without training or a manual.

no specialists needed
W4

One platform for the whole operationVenues, events, officials and teams — managed where the schedule lives.

beats Foul 03
The game plan

Four plays carried the design

clears foul 01 · 02Play 01 XXX prefsvenuestravel schedule

Feed the engine the constraints

Preferences, venues and travel limits go in once — the algorithm returns the optimized, conflict-free fixture list. The human sets the rules; the engine plays the games.

clears foul 04Play 02 O orgsteams fansumps

Broadcast every change

Real-time updates and notifications reach every stakeholder the moment a schedule shifts — weather calls and drop-outs stop being a phone-tree problem.

keeps volunteers in playPlay 03 O ✓✓ guided, step by step, no manual

Keep it volunteer-proof

Guided creation, sensible defaults and recoverable edits — designed so a non-technical organizer never needs a specialist at their shoulder.

clears foul 03Play 04 XXXX hub

One clubhouse for everything

Venues, events, officials and teams live in one system — the schedule always works from live data, not a copy of a copy.

The solution

How the platform lines up

Four operations feed the event hub — and everything advances to the schedule, like a bracket.

Venue management Event management Officials management Teams management
Event hubcreate · review · edit events
Schedule & bracketsauto-generated · conflict-free · live scores
Final product

Six screens from the season

A walk through the shipped platform — use the arrows to move between screens.

Venue management
Event management
Create an event
Schedule builder
Game scorecard
Teams management
01 / 06 Venue management Every field, stadium and complex the league plays on.
Tested with users

Sent to the replay booth

Replay review · usability testingorganizers · team captains · fans
What we measured

Effectiveness, efficiency and satisfaction of the scheduling flow — with representative organizers, captains and fans at the controls.

What happened next

Findings went straight back into the design — changes implemented and re-tested in subsequent rounds before the official launch.

The standard

Continuous improvement until the flow felt effortless for a volunteer — not just acceptable for a power user.

Where it landed

The full-time score

● Full-time ●
Manual0:3Automated
beforeDays of hand-built spreadsheets for every tournamentscheduling timeafterA substantial cut in scheduling time and effort for organizers
beforeClashing fixtures and under-used venuesfixtures & venuesafterOptimized schedules that minimize conflicts and lift team satisfaction
beforeChanges lost somewhere between organizers, teams and fanscommunicationafterReal-time updates that keep every stakeholder on the same play
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